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Nativo
Features
| Bidder Code |
nativo |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-one |
| TCF-EU Support |
yes |
IAB GVL ID |
263 |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
yes |
First Party Data Support |
check with bidder |
| User IDs |
all |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
topics |
Prebid Server App Support |
check with bidder |
Note
The Nativo Bidder adapter requires setup before beginning. Please contact us at prebiddev@nativo.com beforehand.
Bid Params
Prebid Server
Prebid Server primarily relies on the OpenRTB specification for its field definitions, along with widely recognized extensions that have become semi-standard within the industry.
| Name |
Scope |
Description |
Example |
Type |
imp.tagid |
required - preferred |
Represents the Ad Slot Tag ID, which is the primary identifier linked to a specific placement ID within the Nativo platform. Read more about tagid in the oRTB 2.6 docs |
placement_tagid_example |
string |
imp.ext.nativo.placementid |
required if no tagID |
Refers to the unique Placement ID assigned by the Nativo platform. |
12345678 |
integer |
imp.ext.gpid |
required if no other ID is provided |
Represents the Ad Slot GP ID. It is another layer of identification tied to a placement ID within the Nativo platform. Read more about gpid in the prebid docs |
/22888152279/publication/placement/gpid_example |
string |
Prebid JS
| Name |
Scope |
Description |
Example |
Type |
ntv_url |
required |
Publication url associated with placement IDs within the Nativo platform. |
https://publication.com/prebid_adpater.html |
string |
ntv_ptd |
optional |
Refers to a list of Placement IDs assigned by the Nativo platform for the publication. |
12345678,12345699 |
array of integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nativo |
hb_bidder_nativo |
hb_adid_nativo |
hb_size_nativo |
hb_source_nativo |
hb_format_nativo |
hb_cache_host_nativo |
hb_cache_id_nativo |
hb_uuid_nativo |
hb_cache_path_nativo |
hb_deal_nativo |
|
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